Branding Assessment


Are you getting maximum benefits from your organization’s image?

This short assessment will help you determine—in a preliminary way whether your organization’s image is: 1) properly aligned with the mission and strategic goals; and 2) being communicated effectively. When you’ve completed the assessment—in less than five minutes, we’ll give you a few pointers that should help you get the most from your branding efforts.

1.

Our organization is one of the first people would think of if they needed the products/services we offer.

2.

Our overall image accurately reflects our organization’s current vision and values.

3.

Our image says we are contented and unchanging in the way we think about our business.

4.

If a key paragraph from our most recent marketing package were placed side by side with a similar paragraph from our main competitor, it would be difficult to tell the difference between them.

5.

Our marketing pieces reflect contemporary standards in our industry.

6.

All our materials have an identifiable corporate voice.

7.

Our employees are aware that our marketing materials exaggerate our promise to the customer.

8.

If explicit company identification were removed from a piece of our material, our customers would still recognize it as ours.

9.

Every one of our offices has a unique take on what communications from our organization should look and sound like.

10.

There have been instances when our competitors have copied our marketing practices.