E-Communications Assessment


Are you getting the benefits of cost-efficient electronic communications?

Electronic promotion offers many advantages, such as staying in touch with good customers, customizing promotions to prospects, and changing marketing approaches and information without incurring substantial costs. The assessment below will help you think about some of the electronic issues you should be considering. When you’re done - in less than five minutes, we’ll provide some tips on how you can begin or expand your use of these powerful online and CD tools.

1.

We believe online marketing works.

2.

We don’t want to get involved with electronic marketing – it’s too complicated.

3.

Our website is easy to use and completely up-to-date.

4.

We have reviewed our competitors' websites and believe ours to be decidedly more impressive, convincing and effective.

5.

We currently do not have a process for actively building an e-mail database.

6.

We communicate electronically with our clients on a regular basis, providing them with tools to help them in their businesses, building relationships over time.

7.

We have sold product using e-mail promotions or e-newsletters.

8.

We have considered using CD-ROM or online catalogs/brochures in place of printed catalogs/brochures.

9.

We have looked into the effectiveness of electronic promotions in our industry.

10.

As a company, we have either researched or bought products or services as a result of e-mail promotions.